Simon G. Jewelry is strategically placed in the 2009 American Music Awards luxury lounge held at Nokia Theatre L.A. Over the three days sixty-nine exclusive Industry Talent were introduced to your jewelry and touched your product! See the pictures below purchased for you to use on your website, internal newsletters, lookbooks, and to service press domestically for one year (including the media rights to reproduce these images in an article about your product)
American Music Awards Luxury Lounge Attendees
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- Simon G. Jewelry was aligned with The American Red Cross helping the charity host a silent auction on site at their Pre Party
- The party was a huge success, reaching capacity of 500 attendees
- Simon G. Logo on the Step and Repeat (see pictures below)
- Simon G. gobo displayed on the Target Terrace (see pictures here)
- Inclusion in dcp Press release (see actual press release here)
FACTS:
- Simon G. Jewelry held the naming rights of the Fashion Cam in the 2009 AMA Online Pre-Show (see references and live mentions in the show)
- Simon G. Jewelry was worn by the lady hosts and all three hosts mentioned your product a minimum of 6 times during the live pre-show taping, b-roll of the entire show in its entirety is provided on a dvd for you.
- dcp produced 2 Simon G. branded Vignettes that aired during the on-line pre-show, and are provided on a DVD for your use.
- During the live red carpet show, Simon G. Jewelry logo and website were displayed on the LCD Jumbotrons in the LA LIVE! Plaza on 6 LCD screens (seen here)
- The Red Carpet coverage generated more than 3.4 million total views, setting a new Ustream viewership record
- The webcast generated more than 20,000 tweets and "AMAs Live on Ustream" was the top trending topic on Twitter
- More than 20,000 messages were sent through Facebook, MySpace and Twitter through the webcast's Social Stream interactive tools
- On average any pre-show has 10 pre-booked talent interviews. We had 27 pre-booked interviews and ended up with a total of 47 interviews with A list talent
- Simon G. received exclusive branding in the Green Room where Press and Talent held interviews, your 6 ft sign was displayed on-site
- All celebrities including nominees, performers, and presenters were personally invited by dcp to be bejewelled in Simon G. Jewels!
- Simon G. Jewelry had 2 different advertisments in the 2009 Official Program handed out to a sold out show of 6000 people at the Nokia Theater
- dcp produced 2 video clips of past AMA performances of Prince and Janet Jackson, followed by a "brought to you by Simon G. Jewelry" placecard/logo (see pictures here)
- dcp granted Simon G. staff members 2 all access passes for the entire weekend, 10 tickets in the orchestra section, and 25 passes to sit side by side the red carpet show.
- Two million more viewers tuned into the 2009 AMAs compared to the previous year. The 2009 AMAs had its third straight year of total viewer gains and fourth straight year of gains with young adults
- The AMAs attracted its largest audience since 2002 and its highest Adult 18-49 gains since 2004
- The ABC broadcast of 2009 AMAs was the third-highest rated awards show this year in adults 18-29, behind only the "Oscars" and "Grammy" awards, and outperformed the 2009 Emmy Awards on Sept. 20, 2009 by 31% in the young adult demo
- Simon G Jewelry acquired over 3,520,253 media impressions via InTouch.com on November 25, 2009 (3,142,117); 944.com on November 24, 2009 (70,417); ExtraTV.com on November 20, 2009 (180,885); Vivmag on December 3, 2009 (126,834) and the ABC7 Los Angeles segment on November 22, 2009 (N/A).
© 2009 TLK Fusion